Invite People to Write a Review on Google My Business

Information technology'southward long been known that what customers have to say virtually your business carries more weight than what yous take to say nigh your business organization, no matter how peachy your services or how genuine your messaging may be. And knowing how much value consumers identify into client reviews, Google has factored them into its local ranking algorithm—not just the quantity, simply the quality of those reviews.

And then Google reviews impact your ability to acquire new customers not simply through your reputation, but also through your rank. And that's why we're going to embrace 17 constructive strategies you tin can put into place to become a steady stream of positive Google reviews coming in virtually your business. Nosotros'll cover:

• The importance and bear on of Google reviews specifically.
• The all-time and most efficient ways to get more Google reviews.
• Examples of these strategies with sample text and then that you're not starting from scratch.

And so if you're looking to boost your reputation, rank, and ultimately your revenue, keep reading for these Google review pro tips.

The benefits of more than Google business reviews

A Google review may be a quick and simple process, but the benefits are ongoing. The more people you can go to leave a Google review for your business organisation, the more you'll be able to reach in the style of business concern objectives. If you're not yet placing emphasis on Google business reviews, at present's the time to modify that and prioritize it in your local marketing strategy. Here are some facts and stats to back this up:

• More reviews, more leads
  Did you know that 88% of consumers trust online reviews every bit much every bit personal recommendations? Building up your reviews builds up the likelihood that a Google searcher will engage with your business upon finding it.
• More than positive reviews, more purchases
  Consumers research and read reviews earlier making purchase decisions. In fact, they read a minimum of x reviews before feeling confident in making a decision. The more than Google client reviews you accept, the more probable a buy is to be fabricated.
• Higher reviews, college rank
  Google rewards businesses that take frequent and positive reviews. They are a definite local SEO ranking cistron, as confirmed by Google itself.

Information source

• Lots of reviews, lower costs
  In that location are no fees to leave reviews or to respond to them. Positive endorsements for your business organisation on your Business Profile serve as gratis Google ad for your business organization on the earth's most trusted platform.

The initial requirements for obtaining Google reviews

A very important affair to note here is that in lodge to go Google reviews, a few things demand to exist in place:

1. You lot demand to know Google's policies
   You must follow Google'south Terms of Service when soliciting reviews. This ways you lot should non offer any rewards and should inquire your customers whether they seem to have had a positive or negative experience.
2. Your business concern needs to be a "Place" on Google Maps.
   This will give you a Google Business Profile on which customers tin leave reviews.
3. You need to take your Google Business Profile verified.
   Creating a listing on Google Maps (which automatically creates a Business Profile) does not give you control over that listing. Yous need to create a Google My Concern account and verify ownership of your Concern Profile through that account.

The steps to create a Google Maps listing and verify it through Google My Business are hither.

These steps are crucial because not but are they prerequisites to the strategies below, only they too let you to respond to and manage the influx of reviews you lot'll be getting once you lot implement the tactics in this post.

How to become more Google reviews

Alright, now that you lot know the impact of Google reviews on your reputation and ranking, and have the verified Business Profile through which to manage them, it's time to get more of 'em. These 17 strategies below will assistance you to exercise just that.

i. First, know the process

It takes about a minute for a customer to write a Google review. Easy enough, right? Well, there'southward a process to get in that location. The customer has to:

1. Open up Google Maps
2. Search for your business
3. Click on it to pull upward your Google Business Profile
4. Scroll downwards to the reviews section in your contour
5. Click write a review

Customer: You have been amazing. How can I leave yous a review?

Would y'all rather accept to say:

A Google review would be great! Only search for us on Google Maps and when you pull up our list, scroll downwardly to the review section and there will exist a push button there to write a review.

Or

A Google review would be great! Just go to our website and at that place'south a link right there to do it.

2. Create a Google review link shortcut

Your customer has to go online to write the review, regardless, and so create a review shortcut link and put it on your website.

Go to your Google My Business organisation account, click the Dwelling tab, and find the "Go your first review" (or "Get more reviews") card. Click "Share review course" and copy the link to your clipboard.

You lot'll encounter this:

3. Shorten your review shortcut

It's easy enough to driblet this link into a push on your website or hyperlink it through shorter anchor text. But there are plenty of offline methods of getting Google reviews for which this eye sore of a string will not piece of work. Thankfully, there are gratuitous link shorteners out at that place like bitly.com through which you tin shorten and even customize your review link.

Okay, at present that y'all've got a nice and clean review shortcut link, it's time to look at various ways to present this link to customers to get more Google reviews for your local business concern.

4. Link out to your Google reviews page from your website

If a customer wants to leave a review for your concern, the first place they're probably going to look is your website. Provide a clear and ataxia-free call to activity that is intuitively easy to find, as with the example below:

In this example, clicking on "hither" takes the user directly to the review section of the home inspector'southward Google Business Contour which lives in the SERP.

v. Create a Google reviews page on your website

While the in a higher place method works, an even improve 1 is to dedicate a full website folio to Google reviews (or reviews in general), accessible from your chief navigation card. The page should contain both a CTA to write a review but also include existing reviews. These not simply encourage prospects to get a client, but also requite that added inspiration for an existing client to go out a review.

You lot tin can populate your reviews folio via screenshots, but ideally, you want them to be in text form. The reason for this is that reviews are often keyword-rich, then including them on your website in a mode that Google's crawlers can "read" makes for a great small business SEO strategy.

That being said, yous may desire to come up up with a template where you can copy and paste the text in. There are likewise platforms and plug-ins that let you to aggregate your Google reviews onto your website automatically.

six. Include a Google review CTA in your footer

In addition to or instead of having a designated folio for Google reviews (or reviews in general) on your website, you may also desire to include it in your website footer. This way, you don't have to worry about deciding where or where non to include the CTA. The below example uses images, but anchor text will do just fine.

7. Create "leave usa a review" cards

This is an offline method of getting more Google reviews, for which your shortcut link from #3 comes in handy. Have physical cards fabricated upwardly that says something to the effect of:

"Review Us on Google! Your Google review helps others who need our services to detect our business. Plus, your feedback equips us to go on serving you all-time. Take a minute to rate and review united states of america at bit.ly/WordStreamreview. Thanks!"

eight. Enquire for Google reviews in person

Having a good chat with a customer in your store? Simply finished a solid support telephone call in which the customer felt eternally grateful? In your interactions with clients, there are many opportunities to ask for Google reviews. Hither are some scenarios and examples of request for reviews:

• "I'm then glad to hear how happy you are with our business. Hey, if you wanted to leave that in a Google review, you'd help a lot more than people like yourself to find us. "
• "This feedback is super helpful. You lot know what would be awesome is if y'all shared that feedback online for other customers to see."
• "I'm so happy we could help you. If you wouldn't mind sharing a sentence or ii in a Google review, that would aid u.s. a ton."

And then you have that compact little card that has the link on it, or a link to your review folio on your website that makes it easy peasy for them.

nine. Emphasize to customers how quick and piece of cake it is

So by now, yous know how piece of cake it is to leave a Google review, but your customers may non. Plus, review author's block is a thing. An exuberant or long-time client may have a hard fourth dimension distilling everything they dearest well-nigh your business into one review. So at that place are those who accept a hard time articulating what's on their mind. So when you're encouraging a review, it might exist helpful to:

• Tell them they tin go out a star rating without writing annihilation (if applicable).
• Remind them that if they practise write, the review need only be i or two sentences.
• Use terminology like "get out a review" or "drop a quick review" instead of "write a review," equally it might feel less cumbersome.

10. Run a Google review email campaign

Whether via personalized messages or a larger blanket campaign, electronic mail marketing is another effective way to get more Google concern reviews. Just be clear in your enquire—don't try to sugar coat it, crush effectually the bush, or coerce customers into leaving a review. There's nothing wrong with request them to do something that will help other future customers make informed decisions. Plus, when you have happy customers, you'd be surprised at how willing they are to write a review. As long equally the process is clear and you make it fast and piece of cake to practise, you're likely to get warm responses to your request.

Fact: 86% of consumers are willing to write a review.

xi. Include Google review opportunities in surveys

Request your customers for their feedback lets them know that you value what they have to say and have their best interests in mind. If you've gotten someone to fill out a poll or survey, they're already in the proper mindset. See if you lot can take advantage of their momentum by asking them to review your business on Google while they're at it.

12. Inquire for reviews on social media

Social media platforms are swell for conversational marketing and transparency. Post a screenshot of your best review and ask your customers to leave their own feedback (including your make clean and simple Google review shortcut link). Remind your followers that this is an opportunity for them to introduce someone else just like them to the benefits they experience from working with your business.

Platforms similar Facebook take their ain review system, so go on this in mind when reaching out in this regard.

13. Get Google reviews from vendors and partners

Vendors and partners may non be customers, just they can attest to what information technology's similar to piece of work with you on a regular basis. They likewise might be more willing to leave a Google business review if you write i for their business concern first.

xiv. Respond to your existing Google reviews

When you respond to your customers' Google reviews, you lot are letting new potential reviewers know that you lot listen to customer feedback and that information technology's worth their time to write their own review. There are two ways in which responding to reviews tin can get you more reviews.

• Positive reviews:Beingness specific, timely, and grateful in your responses to positive reviews will beget more positive reviews.
• Negative reviews:Responding promptly and politely to negative reviews and actually resolving the outcome tin oftentimes issue in the conversion of a negative review into a positive one.

Amidst consumers that read reviews, 97% read businesses' responses to reviews.

15. Create a Google review instruction video

Even with a shortcut link, some customers might still exist more likely to write a review if they run across what the procedure looks like. In this case, creating a quick video on how to get out a Google review for your business may exist just what you need. And with today's tools and engineering, DIY at-home marketing videos are easier than always. Here'due south an example from a home security supplier:

xvi. Include your Google review link in your email signature

Adding a link to review your business organisation on Google in your email signature is a great mode to enquire for more Google reviews without really asking! Something like:

• Have we helped you? Help others to discover us past leaving a Google Review!
• Happy with [Business organisation Name]? Exit a review here.
• Let others know about [Business Proper name].

This can be particularly effective if you communicate on a daily basis with clients via email.

Examples of asking for Google customer reviews

Coming up with the words to actually ask for a Google review can sometimes be hard, so here are some basic phrases you can use for starting points or inspiration:

• Reviews on Google assist us to help more people like you. When you have a minute, please share your feedback about our business concern!
• Got a minute to review us on Google? We'd dearest to go your feedback.
• Thank you for choosing our business! Allow us know how we're doing by dropping united states a quick Google review!
• We appreciate your input! Assistance us continue providing the best service by posting a review on Google.
• Go out us a quick review on Google! This helps people who need our help to find us.

How to leave Google reviews (without the shortcut link)

While your shortcut link turns writing Google reviews into a one-step process, it'south notwithstanding good to know the steps but to have all of your bases covered. Plus, you lot may want to leave reviews for other local businesses in your community who may not have the shortcut link. So here's how to do it:

How to leave a Google review on mobile

1. Go to the Google Maps app
2. Search for the business proper noun
3. Tap on the list
4. Tap the "Reviews" tab in the listing.
5. You'll come across a "Rate and review" section where you tin can requite the business a star rating. Once you select the star rating, you lot'll have the option to write a review about the experience.

How to leave a Google review on desktop

1. Go to Google.com/maps
2. Search for the business organisation name
3. Click the listing
4. Scroll downwardly to "Review summary"
5. Click on "Write a review"

Alternatively, you can click on the star rating directly below the business organisation's list championship. This will take you direct to the review pane, which has an selection to write a review.

For either of these methods, you will be asked to rate the business from one to five stars. You can add together comments or even images of the location and offerings (provided they bide by Google's review posting guidelines). Then, to publish, you'll simply need to click "Mail."

Make Google business reviews a habit

The fact is, consumers trust what other consumers take to say. In fact, many people feel that reviews posted past strangers are merely as reliable as personal recommendations. Utilise that to your advantage. Make a habit of asking your customers to review your business organization on Google. Every bit long as you make it every bit easy as possible to do, you lot are likely to get more than Google business organization reviews showing up on your listing and therefore reaping all of the ranking, reputation, and revenue benefits it has to offering.

To sum it all upward, here are the xvi best ways to get more Google reviews:

1. Make sure you accept a verified Google Business Profile
2. Tell customers how to do it
3. Link out to your profile from your website
4. Create a brusk and make clean Google review link shortcut
5. Have a reviews page on your website
6. Include a Google review CTA in your footer
7. Create "leave us a review" cards
8. Ask in person
9. Emphasize how like shooting fish in a barrel information technology is
10. Run a Google review electronic mail campaign
11. Include review opportunities in surveys
12. Ask your social media followers to review your business
13. Request reviews via social media posts
14. Include your review link in your email signature
15. Respond to existing reviews
16. Create an explainer video.

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Source: https://www.wordstream.com/blog/ws/2020/09/16/get-more-google-reviews